Experience

Clemson University, Clemson, SC ‍        ‍

August 2018 – May 2022

Bachelor of Science, Marketing

• President’s List – Two Semesters

• Dean’s List – Three Semesters

Jamison, PA

February 2025 – November 2025

• Owned 5+ major commercial client accounts, led strategy, and drove integrated marketing campaigns across digital, print, Out-of-Home, and social channels to elevate brand awareness and consistently maximize client value.

• Conducted weekly client meetings to align goals, drive strategic direction, and resolve challenges, built trusted partnerships, and ensured successful campaign outcomes.

• Led internal strategy meetings and managed teams across creative, digital, and development to plan, manage, and execute campaigns on time, within budget, and at the highest quality standards.

• Spearheaded the planning and execution of strategic social media campaigns for Fortune-level clients, driving consistent month-over-month engagement and boosting follower growth by 17%+ across 300+ franchise accounts, while executing co-branded campaigns with commercial partners to amplify reach and engagement.

• Directed the strategy, planning, and creative execution of 50+ email campaigns, growing subscriber lists by more than 38,000 while maintaining above-industry-average open rates and low unsubscribe rates.

• Led the creation, development, and optimization of 20+ high-performing website pages and SEO initiatives that strengthened client presence, increased qualified traffic, and maximized digital impact.

Philadelphia, PA

October 2024 – January 2025

• Participated in producing engaging social media content to enhance brand visibility and drive audience engagement.

• Developed the current social media strategies and content planning section of the comprehensive marketing playbook distributed to all company franchisees.

• Contributed to rebranding efforts by researching and developing targeted personas and updating company-wide content to align with the new branding.

• Designed materials for award recipients and PowerPoint presentations to be displayed throughout Rita’s annual convention, showcasing franchisees’ accomplishments.

• Coordinated signage, facilitated efficient operations, prepared customized giveaway favors, and supported various activities to ensure successful event execution.

Chicago, IL

May 2021 – August 2021

• Assisted in the development and execution of creative marketing campaigns to promote various events, including seminars and workshops.

• Created compelling and engaging social media content for multiple platforms (Facebook, Instagram, LinkedIn, TikTok, and Twitter) that contributed to increased user engagement and awareness.

• Utilized Canva and Google Analytics to design marketing materials and analyze campaign statistics, resulting in data-driven improvements to marketing strategies.

• Participated in sales meetings with potential customers, contributing to growth and building valuable client relationships.

• Contributed to the success of email marketing campaigns, effectively reaching target audiences and driving event attendance.

July 2019 – Present

• Hand delivers on-demand requests to customers from local restaurants.

• Resolves issues involving customers and their orders using customer service skills.

• Completes deliveries in an efficient and timely manner, shown by a 97% on-time or early rate.

• Maintains a 5/5 star customer rating and 100% completion rate for deliveries.

• Social Marketing Certification – Hootsuite

• Google Analytics Certification – Google

• Google Ads Measurement Certification – Google

Vendition Sales Society at Clemson University – Vice President of Nationals

• Founding member of Clemson’s branch of the Vendition Sales Society.

• Actively participated in recruiting new members interested in networking events and career opportunities in the marketing and sales fields.

College of Business Leadership Practicum – Founding Member

• Selected as one of 12 students to participate in an inaugural program funded by the Wilber O. and Ann Powers College of Business to further develop leadership values and skills.

Student Affiliates of the American Chemical Society – Member

• Participant in Clemson University’s student chemistry organization which provides professional resources and opportunities to any student interested in chemistry.

The Haven, Sarasota, FL

• Ongoing relationship with the 401(c)(3) organization providing on-site housing and care for children and adults with autism.

• Project Management

• Leadership

• Attention to Detail

• Communication

• Data-Driven Decision Making

• Organizational Skills

• AI Marketing & Analytics Tools

• Microsoft 365

• Google Analytics | Google Ads

• Social Media Management | SOCi

• Adobe Creative Cloud | Canva | Figma

• Personica | Brevo | ConstantContact

• HubSpot | Monday.com | WordPress